Rock Row

Westbrook, ME

Rock Row is a 2.7-million-square-foot mixed-use development featuring a mix of retail, restaurants, residential, office, hospitality, and entertainment venues. Designed around a 26-acre natural quarry, the development represents a $600 million investment that is spurring economic growth in the area as residents relocate to take advantage of new jobs across a variety of sectors. VHB collaborated with the development team on transportation planning and focused on analyzing the transportation networks to inform the potential opportunities to introduce bus rapid transit or rail transit services to the Westbrook-Portland corridor. We explored the feasibility of a transit hub located at Rock Row that would connect various local and regional transportation services. In addition, we leveraged technology, EsriGIS software, and other tools to develop transit ridership projections that may result from the new development, both trips generated from within the site and to the site. An overarching goal of VHB’s efforts was to demonstrate the economic value of the Rock Row transit-oriented development as a catalyst for increasing sustainable development in the greater Portland area. These studies helped Waterstone and their partners in the public sector advance forward-thinking transportation solutions for the district and region.


  • Waterstone Properties Group, Inc.


  • Transportation Planning

  • Transit Oriented Development (TOD)

  • Transit Planning & Design