Willow Lawn

Richmond, VA

For the past 15 years, VHB has worked with Federal Realty to reposition the Shops at Willow Lawn and create an open-air lifestyle center. In 2011, the mall underwent a $9 million renovation, adding 17,000-square-feet of new retail space and a community gathering area. VHB applied creative zoning interpretations and reconfigured parking, which resulted in the capture of three new outparcels—adding gross leasable area to the development and creating value in the existing space. Our relationships with Henrico County have been instrumental in expediting permits and approvals to meet aggressive schedules for opening. Recently, VHB integrated new tenants into the center including DSW, Starbucks, and Dick’s Sporting Goods. The Shops at Willow Lawn has truly been a transformative project which has served as a catalyst for regenerating the Broad Street corridor.

Looking down on a crowd of people enjoying a festival in the parking lot at Willow Lawn. People sit outside to dine at Willow Lawn in Richmond, VA People site around a fire pit to enjoy an outdoor concert at Willow Lawn in Richmond, VA


  • Federal Realty Investment Trust


  • Parking Studies, Design, & Engineering

  • Permitting

  • Zoning